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Understanding Brand Activation and Its Benefits Majority of marketers are attracted to the brand equity part of brand building as it is easy to carry out and is not easily quantifiable in the short term. That indicates it requires a commissioned market research in order to gauge attitude changes that have been caused by the … Continue reading “Why not learn more about Tips?”

Understanding Brand Activation and Its Benefits Majority of marketers are attracted to the brand equity part of brand building as it is easy to carry out and is not easily quantifiable in the short term. That indicates it requires a commissioned market research in order to gauge attitude changes that have been caused by the consumption of media products like outdoor, print, and electronic advertising. The value, which composes the sales volume side of the brand, can be determined right away using a volume drive that you can set precise volume targets for. Brand activation in its most essential form is a road show that delivers your brand to the people who can then experience on a personal level. Your favorite musician is a brand and when you go to his live show and experience his music face to face, that constitutes activation. It is dubbed as experiential marketing and is a well-known method for creating brand experiences for consumers, especially of fast-moving consumer goods. On the other hand, some products are not all the time on demand, and occasionally there is a drop in demand. Brand activation is a strategy you can use to increase sales over a brief period of time. The purpose may be to inform the public on the major characteristics of the product and show it while in use. The advantage of this is that the response will be interactive as well as immediate.
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The concept is interesting because, say, a bottle of wine is a bottle of wine, and brands are only existent in the minds of consumers where perception rules. Brand activation, whether in – home or in store and even outdoor, you are re- enforcing the qualities of the brand and impressing even deeper into the awareness of the consumer while they touch and feel and sample your product.
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This activity won’t only create excitement, but also it also puts a stop to the business wondering why a lot of money was put into the product and what its return was. Involvement in the fun activities around the brand, in which many prizes may be given out, is based on actual purchases of that brand; that makes it easy for the sales team to quantify effectiveness through increasing sales. When you make opportunities for the brand to come alive in the right channels, you connect beautifully with consumers and therefore make them aware of the brand. Thus, brand activation is what actually makes your brand a part of people’s lives, even for a short period of time. And that is truly what you must aim for- to make people touch your brand, instead of just hearing about your product, giving them a real encounter that has a greater chance of being embedded into their psyche.