Believe it or not, retail display solutions can increase the sales of your products considerably. As a matter of fact, majority of the consumers in the market are making their decision on point of purchase, which is backed by research. Roughly 60 percent of the overall purchase to the business is because of retail displays, making it the most important promotional element in various stores.
Today, shoppers are actually overwhelmed with different advertisements and product info too. To be able to convert high margin sales, it is imperative for retailers to locate effective solutions that’ll make their brand noticeable from the general public. It therefore becomes crucial to learn how to properly compete with attention as well as interests of consumers in retail markets. The truth is, retail displays are basically fixtures that are holding the inventory or present feature products. These display racks are great if you like to attract more attention in a competitive manner.
Given the fact that your displays are deployed and designed properly, you will be able to reap its benefits like what is discussed below.
Number 1. Boost your profits – the best thing about using well thought retail displays is the fact that it helps in boosting the perceived product value which can be very useful in drawing in more customers. Several testing has revealed that in various categories of shoppers, they are willing to pay around 50 percent more for products that are displayed on well designed retail fixture.
Number 2. Attention to detail – having an eye-catching and interesting display can boost sales by getting the attention of prospective customers and entice them to engage physically with the store products. You can’t convert sales if your merchandises can’t properly compete if it fails to get attention.
Number 3. Location – positioning retail displays in a strategic location of your store helps in guiding your customers through your shop to the high margin product areas. In addition to the fact that you should present your products at the appropriate place in your store, a branded display ensures that your real estate is secured.
Number 4. Elevate your branding – elegant and customized displays can help in putting more emphasis on the main features of the product and market brand name effectively. With the effective use of informative signs and banners, it gives you the opportunity of grabbing the attention of shoppers and also, lets you convey company or product’s message to consumers.
Number 5. Promote new services and products – with an innovative display fixture, it gives you a platform to launch brand new services and products to your prospective market.
If you are seeking ways to boost the conversion rate of your business and increase sales, learning how to use retail displays can be a big help on achieving it.