Business communication is effective and timely interaction between people of the same organization to enhance the performance of the organization.examples of aspects included in the business communication are;advertising,consumer behavior,customer relations,marketing,branding,event engagement,employee engagement.
print media,television,radio,internet,word of mouth are examples of channels used in business communication.
various colleges and universities acknowledge the importance of including business communication as a unit in their curriculums. business communication play a part in boosting business which I s a main source of income in our society. The effective communication between employer and employees, within employees, between employees and customer is crucial for the success of the company.
for a business communication to be good the choice of communication method matters.one example of a communication method is use of web-based communication enhancing communication at different place and time.secondly, Video conferencing which allows people at different places to communicate interactively.Different departments document their work as reports which are exchanged as communication.This helps in the exchange of information and gives a platform for communication among the employees. use of presentations as another method of communication that is crucial in enhancing results. presentations are made through audiovisual materials that includes; hard copies of reports, Microsoft PowerPoint or adobe flash.documented face to face meetings and forum boards are important in the business communication.suggestion box are used by employees to enhance business communication. This is mostly used as an upward communication method because it is used by those employees who may shy from communicating to the management directly when they write a note of their suggestions or complaints and throw it in the suggestion box.
Within an organization there are various direction of communication which enhances effective communication.one of the directions of business communication includes top-down direction by the managers to the employees using circulars ,memos, newsletters and others. the use of bottom-up direction where the employees communicate to the managers using e-mails,reports,suggestions is used. communication between employees of the same level in an organization involves horizontal communicationuse of circulars-mails, telephones enhances horizontaldirect relationship among managers of different levels is referred as diagonal communication.
more factors to consider in business communication are as follows. face to face communication is a better method of communication because it enhances a personal connection and hence it helps to sell the products and services. customers can have a taste of the product and this helps the customer to be convinced.keep a good eye contact. In the Use of emails in business, there should be careful choice of words used in the communication. in the use of telephone communication it is important to be clear, reflect a good attitude and escape use of unnecessary words. listening is a skill required in business communication and hence it is important to listen carefully without interrupting unnecessarily.
business communication is an important aspect of a successful business.